Culture is like an iceberg

"How culture is like an iceberg - 9/10ths of it lie beneath the surface. This hidden area underlies our behavior, influences our perceptions and is outside our immediate frame of reference - until we plunge beneath the surface - or perhaps like the Titanic, encounter it unexpectedly."

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Quoted from "Orientations to Intercultural Communication" by Sharon Ruhly (1976)

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